If you’re struggling to find cost-effective ways to communicate with your customers then understanding the best practices for email marketing becomes essential. Efficient email campaigns are more than just personalising the name, but look at your customer journey as a whole. Leverage automation, analyse data and create a hospitable omnichannel experience for your guests. In this article, we dive into the best practices for your email campaigns.

Big data has transformed the world of growth marketing, providing businesses with powerful tools to drive sustainable growth and optimise their marketing strategies. From data analytics and predictive modelling to personalisation and targeted advertising, big data offers a wealth of opportunities to gain customer insights, improve ROI measurement, and enhance data-driven decision-making. Additionally, A/B testing and conversion optimisation are key components of growth marketing that can be optimised with big data, while marketing automation can streamline marketing processes and improve efficiency. Overall, the role of big data in growth marketing is clear: by leveraging its power, businesses can unlock new opportunities for growth and success.

A strong brand identity is crucial for any business looking to succeed in the competitive world of marketing. A well-designed logo, consistent colour scheme, and effective typography can increase brand recognition and create a positive user experience. Visual storytelling through graphic design and content creation can also help businesses engage with their audience and stand out from competitors. However, a solid branding strategy goes beyond just design elements; it also involves crafting a comprehensive marketing strategy that integrates all aspects of the brand. With the right approach to branding, businesses can create a strong identity that resonates with their audience and drives results.

Planning and consistency are essential for successful content creation. Scheduling content in advance helps maintain timeliness and keeps campaigns on track. Audience engagement is key, so monitoring analytics is crucial for understanding what resonates with followers. Repurposing content across platforms can increase visibility and save time. Collaboration with other creators or brands can expand reach and provide fresh perspectives. By implementing a well-rounded content strategy that incorporates these elements, businesses can optimise their social media presence and foster growth.

The Lean Startup methodology provides businesses with a systematic approach to building successful products and services. This approach involves developing a Minimum Viable Product (MVP) to test the market, then using Customer Development to gather feedback and refine the product. Validated Learning is crucial throughout the process, and the Build-Measure-Learn feedback loop helps businesses continuously iterate and improve their products. Agile Development is essential, allowing teams to pivot quickly and stay responsive to changing customer needs. Innovation Accounting is used to measure progress, and A/B Testing and Experimentation are key to driving growth. Continuous Improvement is at the core of the Lean Startup methodology, enabling businesses to achieve sustainable growth.

In order to improve your integrated multichannel marketing strategy, it's essential to gather customer feedback through surveys, testimonials, and reviews. Analysing this feedback can provide valuable insights into the customer experience, as well as identify areas for improvement. One helpful tool for measuring customer satisfaction is the Net Promoter Score (NPS). Social listening is another effective way to monitor customer feedback and understand their needs. Leveraging this feedback can lead to the creation of user-generated content (UGC) and improved customer experience. Additionally, managing your online reputation through strategies like encouraging positive reviews, responding to negative feedback, and monitoring social media channels can help build trust and credibility with customers. At Tashi Hati, we offer feedback analysis and reputation management services to help businesses improve their marketing strategies and grow sustainably.

As leaders, building successful teams that can collaborate, communicate and take accountability cross-functionality is more than just a dream, it’s a goal. Whether the business is downsizing, upsizing or restructuring its teams, productivity and quality will be impacted if not managed properly. This is where the web development process can teach us how to build effective teams regardless of which stage the business is in.

Explore the resources startups use as you learn the lessons from failing businesses over the past few decades. This actionable post gives you insight into what to keep prioritise when you’re just starting out.

Becoming a stagnant company results in a survival game that most don’t outlive. Growth is essential for any business whether they want to grow at a slow or fast pace. We at Tashi Hati believe in sustainable growth and in this post, we’ll go over what we do and how we can help your business as a transformational growth agency.