As businesses continue to gather a large amount of data, the need for effective visualisation has become increasingly more important. Data visualisation helps businesses to analyse and understand complex data set quickly to help make strategic decisions. In the field of marketing, data visualisation plays a critical role in in analytics reports, enabling marketers to interpret and present data in a meaningful and compelling way. We use data visualisation at our core of decision making to help our clients identify and capitalise on key trends and insights. In this article, we’ll explore how data visualisation in marketing reporting has become essential, which common mistakes to avoid and what the best practices are.

Big data has transformed the world of growth marketing, providing businesses with powerful tools to drive sustainable growth and optimise their marketing strategies. From data analytics and predictive modelling to personalisation and targeted advertising, big data offers a wealth of opportunities to gain customer insights, improve ROI measurement, and enhance data-driven decision-making. Additionally, A/B testing and conversion optimisation are key components of growth marketing that can be optimised with big data, while marketing automation can streamline marketing processes and improve efficiency. Overall, the role of big data in growth marketing is clear: by leveraging its power, businesses can unlock new opportunities for growth and success.