Creating a Visual Brand Identity: How Original Visuals Can Help with Return on Investment

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A strong brand identity is crucial for any business looking to succeed in the competitive world of marketing. A well-designed logo, consistent colour scheme, and effective typography can increase brand recognition and create a positive user experience. Visual storytelling through graphic design and content creation can also help businesses engage with their audience and stand out from competitors. However, a solid branding strategy goes beyond just design elements; it also involves crafting a comprehensive marketing strategy that integrates all aspects of the brand. With the right approach to branding, businesses can create a strong identity that resonates with their audience and drives results.

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Creating a visual brand identity is the starting point for how a business communicates to its customers and remains a critical aspect of marketing. It includes all visual elements, such as a logo, typography, colour palette and graphic design. It is a powerful way to differentiate yourself from your competitors and establish trust and credibility which in turn will drive sales and revenue.

In this article, we will explore the importance of creating a visual brand identity, how it relates to content marketing and how a growth marketing agency, like Tashi Hati, can help businesses do so effectively so that it will drive return on investment.

The Elements of Visual Brand Identity

A visual brand identity, also known as a corporate identity, comprises a document that includes elements to form a cohesive and recognisable brand. These elements include a logo, colour palette, typography, and graphic design. Oftentimes, this can go as far as identifying how to stand out from the market by including your positioning and brand voice.

Logo design is often what consumers first associate with a brand and can create a lasting impression for brand recognition. The colour palette draws upon the principles of colour psychology and can evoke different emotions to influence consumer behaviour.

Typography can help to communicate a brand’s personality and tone of voice as different fonts communicate different messages and emotions. Lastly, graphic design and visual story storytelling help with creating this identity. A visual language helps communicate a core message more effectively, this could include a business’s values, personality, and unique value proposition.

How visual brand identity can improve return on investment

A strong brand identity can have a significant impact on a business’s return on investment (ROI). Here are some ways in which a well-designed visual brand identity can improve ROI.

1. Build trust and credibility: A consistent and professional visual brand identity can build on trust and credibility, making your potential customers more likely to engage with you.

2. Differentiation: In today’s crowded marketplace, having a unique and recognisable brand identity allows you to stand out online and offline.

3. Increase brand awareness: When a brand is visually consistent across all platforms, it can become more memorable and recognisable.

4. Enhance user experience: A well-designed identity can boost user experience and increase engagement with your content and offerings.

Tashi Hati's approach to creating a visual brand identity

At Tashi Hati, we understand the importance of creating a strong well-designed visual identity for businesses. We use the following approach to help with this.

• Utilise integrated multichannel marketing strategies that ensure the branding across different consumer touchpoints. This consistency helps to build brand recognition and establish trust with consumers.

• Employ growth hacking techniques and data analysis to help maximise return on investment. By using data-driven and in-depth consumer insights, we create a brand identity that resonates with your audience.

• Offer flexible marketing-as-a-service plans that can accommodate businesses of all sizes. We believe every business deserves the opportunity to create a strong visual brand identity, regardless of their budget and resources.

Here are the steps we use to create a visual brand identity:

How to Create a Brand Book

1. Define your brand:

   • Understanding what your brand does and the audience you’re trying to reach is essential to start off. We use your brand’s values, mission and audience to create a brand personality and voice that represents your business accurately and can resonate with your audience.

2. Develop a brand strategy:

   • Creating a roadmap for how your brand will communicate with your audience includes elements like tone of voice, messaging and key differentiators that set your brand apart from its competitors.

3. Design a logo:

   • We create memorable, reflective and simple logos that are easily seen on paper and technological devices to ensure its a visual centrepiece.

4. Choose a colour scheme:

   • Colour psychology plays a crucial role in how your brand is perceived, and therefore we tend to pick 1 to 2 predominant colours that align with your brand’s values and personality.

5. Select typography:

   • Typography is a small but impactful way where you can communicate your tone of voice. We sit and discuss your values and brand personality to pick the right headers and body font for your brand.

6. Create a visual style guide:

   • Each brand is different and we will use visual elements across platforms and touchpoints so that the branding remains consistent and aligned.

7. Implement the visual identity:

   • Lastly, we summarise this into a brand book so that all your departments can use this to optimise efficiency. This consistency ensures your brand is seen as credible both internally and externally for suppliers and consumers.

Conclusion

To conclude, we have summarised the importance of creating a strong, well-designed visual identity and how it can help businesses improve their return on investment in content marketing. We explored logo design, colour palette, typography, and graphic design and how these can help with building trust with consumers, differentiate yourself from the marketplace and increase your brand awareness while you enhance your user experience.

Tashi Hati’s approach utilises integrated multichannel marketing, growth hacking and data analysis through marketing-as-a-service plans and the steps we use to create a brand book for our customers. We believe any business should create a visual brand identity that aligns with its values, and resonates with its target audience so that it can drive sustainable growth.