If you’re struggling to find cost-effective ways to communicate with your customers then understanding the best practices for email marketing becomes essential. Efficient email campaigns are more than just personalising the name, but look at your customer journey as a whole. Leverage automation, analyse data and create a hospitable omnichannel experience for your guests. In this article, we dive into the best practices for your email campaigns.

Big data has transformed the world of growth marketing, providing businesses with powerful tools to drive sustainable growth and optimise their marketing strategies. From data analytics and predictive modelling to personalisation and targeted advertising, big data offers a wealth of opportunities to gain customer insights, improve ROI measurement, and enhance data-driven decision-making. Additionally, A/B testing and conversion optimisation are key components of growth marketing that can be optimised with big data, while marketing automation can streamline marketing processes and improve efficiency. Overall, the role of big data in growth marketing is clear: by leveraging its power, businesses can unlock new opportunities for growth and success.