This blog post explores various strategies that insurance companies can employ to optimise their online presence and improve search engine rankings, ultimately boosting organic traffic. From conducting thorough keyword research and developing high-quality content to building a strong backlink profile and leveraging social media, we delve into actionable tactics that insurance companies can implement to enhance their online visibility. Additionally, we emphasise the importance of monitoring and analysing performance metrics to continuously adapt and optimise strategies for long-term success. By embracing these strategies, insurance companies can unlock the potential of their online presence, increase search engine rankings, and drive valuable organic traffic to their websites.

As businesses continue to gather a large amount of data, the need for effective visualisation has become increasingly more important. Data visualisation helps businesses to analyse and understand complex data set quickly to help make strategic decisions. In the field of marketing, data visualisation plays a critical role in in analytics reports, enabling marketers to interpret and present data in a meaningful and compelling way. We use data visualisation at our core of decision making to help our clients identify and capitalise on key trends and insights. In this article, we’ll explore how data visualisation in marketing reporting has become essential, which common mistakes to avoid and what the best practices are.