How to Use Data Visualisation to Improve Marketing Reporting

As businesses continue to gather a large amount of data, the need for effective visualisation has become increasingly more important. Data visualisation helps businesses to analyse and understand complex data set quickly to help make strategic decisions. In the field of marketing, data visualisation plays a critical role in in analytics reports, enabling marketers to interpret and present data in a meaningful and compelling way. We use data visualisation at our core of decision making to help our clients identify and capitalise on key trends and insights. In this article, we’ll explore how data visualisation in marketing reporting has become essential, which common mistakes to avoid and what the best practices are.