Standing out without resorting to price competition is a challenge many hotel owners face. At Tashi Hati, we believe in the power of differentiation. Rather than engaging in a race to the bottom, we advocate for hotels to embrace strategies that set them apart based on value, unique offerings, and exceptional experiences.

By emphasising unique branding and storytelling, hotels can create an emotional connection with guests. Take, for example, the Ritz-Carlton's personalised luxury experiences or Ace Hotels' focus on local culture and community. Technology integration, like that of CitizenM, can also elevate the guest experience. Boutique hotels have a unique opportunity to embrace distinct concepts, personalised service, and collaboration with local communities. By implementing these strategies, hotels can thrive in the Asian market, attract discerning travellers, and create lasting impressions.

The article explores the importance of brand personality in marketing efforts distinguishing brands into five core dimensions. In each dimension, we provide several examples and explain how you can create a brand personality with ease by using a 6-step framework. Lastly, we incorporate the world of storytelling with the brand personality to show the best way how you can translate your brand to the world.

Storytelling has been used for centuries to share knowledge, connect with others and create a sense of community. In today’s marketing world, we use storytelling to build brand awareness, establish a unique voice and connect a brand with its audience. By using engaging and authentic storytelling techniques, companies can build trust, establish their brand identity and ultimately drive growth and success. In this article, we’re exploring how you can leverage storytelling in your content marketing as well as some tips for developing your own unique voice.