Marketing Strategy Sam Hodgett Marketing Strategy Sam Hodgett

The difference between traditional marketing and digital marketing

In the dynamic world of marketing, tradition merges with technology for a powerful symphony. From the tactile charm of traditional ads to the interactive realm of social media, we explore their distinct yet complementary roles. By weaving these strands together, businesses craft a unified brand narrative that resonates across channels.

Through real-world examples, we witness the prowess of this fusion, transcending boundaries. However, challenges persist—adapting to diverse audiences and staying agile in an ever-shifting landscape.

Join us as we celebrate the harmony of old and new. By embracing both tradition and technology, businesses compose a resonating marketing melody that captivates and inspires. Welcome to the crossroads of past and future, where marketing takes on a transformative rhythm.

Read More
Digital Marketing Sam Hodgett Digital Marketing Sam Hodgett

The Beginners Guide to SEO

In the bustling realm of the internet, SEO is your guiding star to stand out. This guide unlocks SEO's power, from keywords that pave your digital path to user experience shaping your prominence. Delve into backlinks' influence and the art of crafting engaging content.

But this journey is more than tactics; it's a mindset. Stay agile as algorithms evolve. Embrace data insights to refine your strategies. SEO isn't instant magic—it's a steady climb to digital prominence.

So, whether you're a business owner or a curious explorer, this guide equips you with the tools to navigate SEO's intricate terrain. Ready to illuminate your online journey? Your digital destiny awaits!

Read More
Digital Marketing Sam Hodgett Digital Marketing Sam Hodgett

Mastering the Art of Content Marketing: A Comprehensive Guide

Unlock the art of content marketing with our comprehensive guide. From crafting compelling narratives to navigating SEO, distribution, and challenges, we provide the roadmap you need for success. Dive into real-world case studies, learn to conquer obstacles, and harness the evergreen power of valuable content. Start your journey to engaging, resonant, and impactful content today.

Read More
Marketing Strategy Sam Hodgett Marketing Strategy Sam Hodgett

Multichannel Marketing Strategies for Hotels, Villas and Resorts

In the dynamic world of hospitality, effective marketing is your compass to extraordinary getaways. This blog post unveils strategies that elevate properties to new heights. A captivating website, armed with high-quality images, responsive design, and local insights, beckons potential guests. SEO prowess, from tailored content to backlinks, ensures your properties stand out. Engaging content, shared on social media and email, paints enticing narratives. Social media's visual storytelling amplifies properties' allure, with targeted ads enchanting potential guests. Email marketing's direct communication nurtures connections, driving bookings. In conclusion, this post is your guide to hospitality success—crafting online presence, captivating content, leveraging social media, and harnessing email strategies to transform accommodations into cherished memories.

Read More
Marketing Strategy Sam Hodgett Marketing Strategy Sam Hodgett

How Hotels in Asia Can Stand Out and Thrive Without Competing on Price

Standing out without resorting to price competition is a challenge many hotel owners face. At Tashi Hati, we believe in the power of differentiation. Rather than engaging in a race to the bottom, we advocate for hotels to embrace strategies that set them apart based on value, unique offerings, and exceptional experiences.

By emphasising unique branding and storytelling, hotels can create an emotional connection with guests. Take, for example, the Ritz-Carlton's personalised luxury experiences or Ace Hotels' focus on local culture and community. Technology integration, like that of CitizenM, can also elevate the guest experience. Boutique hotels have a unique opportunity to embrace distinct concepts, personalised service, and collaboration with local communities. By implementing these strategies, hotels can thrive in the Asian market, attract discerning travellers, and create lasting impressions.

Read More
Marketing Strategy Sam Hodgett Marketing Strategy Sam Hodgett

The Art of Storytelling through Original Written Content

Storytelling has been used for centuries to share knowledge, connect with others and create a sense of community. In today’s marketing world, we use storytelling to build brand awareness, establish a unique voice and connect a brand with its audience. By using engaging and authentic storytelling techniques, companies can build trust, establish their brand identity and ultimately drive growth and success. In this article, we’re exploring how you can leverage storytelling in your content marketing as well as some tips for developing your own unique voice.

Read More